WHY ABBA ACCREDITATION?
Africa is a cultural diverse continent of 1.2 billion consumers with an annual buying power of more than USD $2.1 trillion, and more businesses are vying for customers all over Africa. There are more small businesses in Africa than anywhere else in the world. Some are registered but most of them are informal businesses, operating in streets and homes.
In a crowded marketplace, how do you make your business stand out from the rest? How do you legitimate your business so that potential customers can trust to buy from you?
The ABBA Accreditation leverages data compiled from different customers to create Africa's largest business intelligence system, ABBA, to give African consumers confidence that they are dealing with ethical and credible businesses all over Africa.
If you are a small business owner or if you sell things, anything, anywhere in Africa, then you should become an ABBA Accredited and show your customers all over Africa that your business operates honestly, transparently and with integrity.