What is ABBA Accreditation?
Africa is a cultural diverse continent of 1.2 billion consumers with an annual buying power of more than USD $2.1 trillion, and more businesses are vying for customers all over Africa. There are more small businesses in Africa than anywhere else in the world. Some are registered but most of them are informal businesses, operating from the streets and their homes.
In a crowded marketplace, how do you make your business stand out from the rest? How do you legitimize your business so that potential customers can trust to buy from you or do business with you?
The ABBA Accreditation is leveraging data compiled from different customers to create Africa's largest business intelligence system, ABBA, to give African consumers confidence that they are dealing with ethical and credible businesses all over Africa.
What do you get?
Once your ABBA Accreditation has been approved and certified, you will receive the following:
- An ABBA Accreditation Certificate for displaying in your store or on your business premises.
- An ABBA Accreditation Plague for displaying in your office or on your business premises.
- An ABBA Accreditation Checkmark displayed on your business profile in the ABBA Accreditation Database, which shows up when customers search to verify your ABBA Accreditation in the ABBA Database.
Strategic Advantages
An ABBA accreditation seal and checkmark displayed next to your business name in the ABBA Accreditation Online Database and by displaying the ABBA Accreditation Certificate on your business's premises will make more customers trust your business and thus translating in more revenue to rapidly grow your business.
Displaying your ABBA Accreditation Certificate in your store or office may offer your business as having a higher level of trustworthiness.
Being an ABBA Accredited business may potentially benefit your business by helping to build trust and confidence for your potential customers.
ABBA Accreditation Annual Fees of 2022/2023
The ABBA Accreditation fee which is paid every 12 months, depends on the number of employees your business has, which is categorized as follow:
Category A:
1 - 3 employees - USD $57
Category B:
4 - 8 employees - USD $144
Category C:
9 - 14 employees - USD $264
Category D:
15 - 49 employees - USD $548
Category E:
50 - 99 employees - USD $973
Category F:
100 - 199 employees - USD $2,530
Category G;
200 - 499 employees - USD $5,281
Category H:
501+ employees - USD $8,338
Category I:
Non-profit organizations - Free
Getting Started
If you are a business and operate anywhere in Africa or if you sell things, anything, anywhere in Africa, then you should become an ABBA Accredited and show your customers all over Africa that your business operates honestly, transparently and with integrity.