On average, over 800 million people from all over Africa buy their goods and services, each day, from different sellers and service providers in different parts of Africa, but without a well defined centralized system to provide them with relevant data for them to make informed decisions at the point-of-purchase.

ABBA is leveraging artificial intelligence (AI) and machine learning to deliver innovative solutions needed to implement and advance a trustworthy marketplace for all of Africa and in the process, bridge the gap between sellers and buyers of goods and services, while enhancing customer satisfaction throughout the African Continent.

The company's platform is a Centralized Autonomous System (CAS) of accreditation of over 700 million individual sellers, SMEs and large enterprises, centered on its core website and a mobile application, providing relevant data to over 1.2 billion African consumers who spend over USD $2.1 trillion annually for them to make informed decisions on purchasing goods and services from all over Africa.

Founded in June 2022, ABBA is a premier business intelligence system whose mission is to advance trust and transparency in cross-border transaction and intra-state buying and selling of goods and services throughout Africa, emphasizing business standards that eliminate unethical practices all over Africa.

The company is anchored on a diversified business model with its revenue to be generated from the Accreditation Subscriptions Products, Marketing Solutions and Sales Solutions.

Based in Windhoek, Namibia, Africa Better Business Agency (Pty) Ltd ("ABBA"), is incorporating and registering under the laws of the Republic of Namibia Companies Act, 2004 (Act 28 of 2004), as amended.

ABBA maintains permanent anchor representative offices in different countries throughout Africa.

Contact Info:
6 Guthenberg Street
Windhoek, Namibia



ABBA is launching in September 2022

ABBA Web Platform
ABBA App (Android & IOS)


ABBA Inaugural Accredited Members

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Strong Bond Pro


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Big 4 Brothers Investment

Copyright © 2022: Abba Platforms (Pty) Ltd., Windhoek, Namibia. All right reserved. Made in Africa.